BŪP

BŪP / BRAND SYSTEM / 02

One icon. Many touchpoints.

The two overlapping cards are the approved standalone BŪP icon.

BŪP icon, two overlapping rounded cards

FAVICON / APP TILE

Color icon on a quiet field

Leave room around the shape.

RECOMMENDED USE

Small digital surfaces

Favicon / app icon / social avatar

Do not redraw the overlap or substitute a new U symbol.

BŪP / BRAND SYSTEM / 03

A clear color hierarchy

Cobalt carries the brand. Cyan signals connection. Navy brings depth.

PRIMARY + INTERACTION

Primary cobalt#3147B8
Button hover#2238A8
Electric blue#536DDE
Cyan accent#6DDBEA

HIGHLIGHTS

Hero periwinkle#B8C7FF
Light blue#98B7F8
Pale blue panel#E9EDFB
Page background#F7F8FC

FOUNDATIONS

Deep navy#111A33
Darkest navy#0D142A
Main text#17223C
White#FFFFFF

BŪP / BRAND SYSTEM / 04

Type with personality and clarity

Working type pairing: Space Grotesk for headlines, DM Sans for reading and UI.

01 / DISPLAY

Space Grotesk

Remember who you met. Know what comes next.

Medium / Semibold

Use deliberate breaks; keep headlines short.

Aa Bb Cc 0123456789

02 / BODY + INTERFACE

DM Sans

Every introduction can go further.

Share a profile, exchange contact details, and keep the conversation moving after the event.

Regular 400 · Medium 500 · Semibold 600

Exchange contact info

Clear labels. Comfortable line spacing.

BŪP / BRAND SYSTEM / 05

Protect the mark

These examples define the visual behavior; production clear-space specs remain to be approved.

DO

Use approved artwork

Approved BŪP icon and wordmark
  • Give the full mark breathing room.
  • Use the white version on dark surfaces.
  • Preserve the macron, proportions, and card overlap.

DO NOT

Stretch or squeeze
Recolor or rebuild the icon
Crowd, crop, or obscure it

Illustrations above are intentionally incorrect.

BŪP / BRAND SYSTEM / FILES

Official files

SVG for screens. PNG for email and slides. PDF for print.

Primary wordmark

Cobalt on white, paper, and other light fields.

SVG PNG PDF

Reverse wordmark

White on navy, cobalt, and photography.

SVG PNG PDF

Icon + wordmark

Cobalt wordmark with the icon.

SVG PNG PDF

Reverse lockup

Color icon with a white wordmark, for dark surfaces.

SVG PNG PDF

Icon

Favicon, app icon, and social avatar.

SVG PNG PDF

App Store badge

Official English badge for dark backgrounds.

PNG

Google Play badge

Official English badge for dark backgrounds.

PNG

Same guide at bup.cards/brand and bup.ai/brand.